
A blue ocean strategy is one that has no compitition and is basically making a brand new market. its like making a product that no one else has its like a brand new thing and its lie an every day product, so everyone else has to buy it because its like a way of life. take aviation for example, there was no market for aviation and when it started was just a massive market that everyone wanted to get into and some companies just doninated and mad massive amounts of money. If you're successful in a blue watter business then you will make a fortune. Re due market bondries. Focus on everything but the numbers. get the stratigic sequence right. overcome the biggest hurdals. Build exicttion into strategy.
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